This article first appeared in The Edge Financial Daily on October 24, 2018

KUALA LUMPUR: Digi.Com Bhd’s wholly-owned subsidiary, Digi Telecommunications Sdn Bhd, said it is upsizing its broadband quota offering by up to 50%.

In a statement yesterday, Digi said the new set of offerings is applicable to both new and existing customers.

Digi said total quota upgrades have been increased from 15Gb to 25Gb for the Broadband Monthly 45 plan, from 35Gb to 50Gb for the Broadband Monthly 65 plan, and from 75Gb to 100Gb for the Broadband Monthly 105 plan.

In addition, Digi said all existing Digi post-paid subscribers will enjoy RM5 or RM10 lifetime discount when they sign up for Digi Home Broadband, potentially bringing home Internet access to an affordable monthly price of RM40.

Digi said the data quota upsizing for existing Digi Home Broadband customers will take effect from their next bill cycle while new customers will enjoy the larger data quotas upon sign-up.

The company said customers will enjoy a seamless experience with these plans offering consistent Internet speed of at least 10Mbps for 4G LTE, and 20Mbps for 4G LTE-A.

Digi chief marketing officer Loh Keh Jiat said the company remains committed to boosting Internet adoption by introducing a wide range of affordable connectivity services for different wallet sizes and needs in the country.

“These home Internet plans in essence offer customers 1Gb of data for as low as RM1. We are continuously improving our service quality and reliability to support the growing surge in data demand. Last year, our network supported close to 150% growth in data traffic from more than half a million additional Internet users in our base,” he said.