Cover Story: Inside-out luxury

This article first appeared in Options, The Edge Malaysia Weekly, on January 1, 2018 - January 07, 2018.
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Hermès Malaysia managing director Alvin De Souza talks to Tan Siok Hoon about the brand’s flagship reopening and what luxury means to the French maison

fter a six-month refurbishment which included recalibrating its interior design and layout — though its location and total retail space of 254 sq m remain unchanged — the double-storey Hermès store at Pavilion KL certainly boasts a brand-new look and feel. The French luxury brand made its Malaysian debut in Suria KLCC in 1998, before launching its second boutique in Pavilion KL 10 years later. Finally, two years ago, its third store at The Gardens Mall was completed in two stages. “Over the years, we have had to invest substantially to ensure that we are, first, a local store for Malaysians before anything else,” says Hermès Malaysia managing director Alvin De Souza at the store reopening.

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