Thursday 25 Apr 2024
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KUALA LUMPUR (Feb 23): CIMB IB Research has maintained its “Reduce” rating on Media Prima Bhd (MPR) at 62 sen with a lower target price of 50 sen (from 62 sen) and said MPR posted a wider-than-expected core net loss in FY17 due to weaker-than-expected adex and lower circulation.

In a note today, it said FY17 plunged to a core net loss of RM149 million from RM39 million core net profit in FY16.

“MPR incurred total one-off charges of RM501.4 million in FY17 related to asset impairments, billboard placement fees on highways, and restructuring cost.

“We expect MPR to remain in the red in FY18 before turning profitable in FY19F, driven by higher earnings from new initiatives like home-shopping and digital media.

“Maintain Reduce with a lower 50 sen target price, still based on 0.7x CY19F P/BV,’ it said.

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