Thursday 28 Mar 2024
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KUALA LUMPUR (Sept 30): CIMB Bank Bhd and CIMB Islamic Bank Bhd have expanded the privileges offered to its 'Preferred' affluent customer segment by going regional.

Named the 'Regional CIMB Preferred', this expanded proposition that was launched in Kuala Lumpur on Friday night enables CIMB's affluent customers to enjoy enhanced banking convenience and privileges across six Asean countries, regardless of where their domiciled account is.

This makes CIMB the only Malaysian bank that provides Preferred membership across the region without having customers meet the minimum requirement of having asset under management or AUM in countries outside the customer's domicile, the bank said in a statement today.

"The Regional CIMB Preferred proposition is a result of substantial investments in cutting-edge systems and processes, to enable us to better leverage our strong ASEAN network. The result is a compelling suite of banking convenience and lifestyle privileges across the region to make Regional CIMB Preferred the leading affluent banking experience within ASEAN. Be it shopping in Malaysia, holidaying in Indonesia, investing in Singapore or opening an account for a new business in Vietnam, the Regional CIMB Preferred offers unparalleled customer experience for our Preferred clients,” said Samir Gupta, CEO of Group Consumer Banking, CIMB Group.

Among the benefits of Regional CIMB Preferred are: seamless cross-border account opening in any country for an account in a different destination country, free fund transfers, lower foreign exchange rates and priority banking service at 120 CIMB Preferred Centres and 1,100 CIMB branches in Malaysia, Cambodia, Indonesia, Singapore, Thailand and Vietnam. A dedicated Relationship Manager is also assigned to every CIMB Preferred customer for the latter's wealth management needs, said CIMB.

Customers can also choose to nominate friends and family members with lower AUM, and in any part of ASEAN, to enjoy the CIMB Preferred status for 12 months. Additional lifestyle privileges include exclusive travel and dining offers, as well as unlimited access to airport lounges within ASEAN, CIMB added.
 

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