According to a Bursa Malaysia filing yesterday, Bumiputra-Commerce said the proposed name change was to better reflect the direct relationship of the holding company with CIMB Group’s operating subsidiaries as the group strengthens its footprint across Southeast Asia via its regional franchise.
“The new name will also ensure consistency between the listed entity and its operating subsidiaries, and serves to further strengthen the CIMB brand value proposition,” the company said.
Bumiputra-Commerce said the proposed name change, if approved by shareholders, would be effective from the date of issuance of the Certificate of Incorporation on Change of Name by the Companies Commission of Malaysia.
This article appeared in The Edge Financial Daily, August 11, 2009.