BreadTalk-Pindao Venture partners Song Fa for high growth in Shenzhen and Guangzhou

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SINGAPORE (July 2): BreadTalk says that BTG-Pindao Venture has entered into a joint venture (JV) agreement with Song Fa to incorporate BTG-Song Fa-Pindao Venture.

To recap, the BTG-Pindao Venture is a joint venture between Together Inc, a wholly-owned subsidiary of the group, and Shenzhen Pindao Food & Beverage Management, which was established to operate and manage the popular tea beverage brands Nayuki and Tai Gai in major Southeast Asia markets including Singapore and Thailand.

(See: BreadTalk in JV to bring new tea beverages and cafes to Singapore and Thailand)

In this tripartite alliance, BreadTalk and Song Fa can leverage on Pindao’s resourcefulness in sourcing strategic locations in Shenzhen and Guangzhou as well as their demonstrated capabilities in developing sustainable talent pipelines through effective recruitment strategies... (Click here to read the full story)