Thursday 28 Mar 2024
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This article first appeared in The Edge Financial Daily on July 17, 2018

PETALING JAYA: Boon Siew Honda Sdn Bhd is projecting sales of 3,500 units a month for its latest motorbike model Dash 125, which has an engine capacity of 125cc. The sales projection is based on greater demand in the higher-engine-capacity cub market.

Speaking at the launch ceremony of Dash 125 yesterday, Boon Siew Honda managing director and chief executive officer Keiichi Yasuda said the higher-engine-capacity cub market had grown increasingly competitive and challenging due to greater customer demand.

Yasuda said prices of the Dash 125 motorbikes start from RM5,999 each.

“As a company that is committed to bringing new values for the joy of customers, Boon Siew Honda has been refining our model offerings to meet the expectations of Malaysian riders for a superior riding experience,” he said.

He said Dash 125 is an upgraded version of the Wave Dash that was first introduced seven years ago.

Looking ahead, Yasuda said Boon Siew Honda plans to introduce three new motorbike models within the small-capacity category by year end.

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