Appies debuts in Malaysia with 2-day marketing congress

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This article first appeared in The Edge Financial Daily, on March 7, 2016.


KUALA LUMPUR: Appies Malaysia will host a two-day Marketing Congress and Awards event here to recognise the most brilliant and inspirational ideas in marketing communications, at Eastin Hotel, Petaling Jaya on May 19 and 20.

The event, organised by the Marketing magazine, marks its debut in Malaysia after a seven-year track record in Singapore, said Appies Malaysia in a statement. “The Appies goes beyond conventional award programmes, providing a leading knowledge-exchange platform as it includes special events such as keynote sessions and panel discussions on relevant industry topics,” said Goh Shu Fen, president of Institute of Advertising Singapore, the people behind Appies Asia, said in the same statement.

“Over the years, the Appies has attracted the attention of top marketers, agencies and partners. It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing today,” said Appies Malaysia president Harmandar Singh, the regional publisher of the Marketing magazine. “Only outstanding campaigns that have a unique marketing success story will go on to win the Appies gold or silver trophies,” he added.

Campaign entries will be presented by their brand marketers or campaign creators in an interactive format comprising a four-minute creative reel summarising the overall marketing campaign followed by a six-minute oral presentation, highlighting significant aspects of the campaign.

The presenter will also have to answer questions about the campaign from judges and the audience in a 20-minute question-and-answer session.

Both creative agencies and corporates are urged to participate in the inaugural instalment of the Appies in Malaysia by submitting their entries by March 15.

Entrant campaigns must have run between Jan 1, 2015 and Feb 29, 2016 in the categories comprising consumer durables, consumer services, food and beverage, non-food fast moving consumer goods, business services. It could be a government, cultural, social or environmental campaign.

Keynote speakers at the event include Celcom Axiata Bhd chief executive officer Datuk Sri Mohammed Shazalli Ramly, Astro Malaysia Holdings Bhd chief operating officer Henry Tan, and Malayan Banking Bhd group data scientist Mah Kam Lin Noronha.