AirAsia loyalty programme launches eStore online shopping platform

(From left to right) Mr. Khairul Syafiq, Marketing Manager of Photobook; Mr. Peter Lee, VP of Marketing at 11street Malaysia; Mr. Yeoh Chen Chow, Co-Founder of Fave; Mr. Victor Kaw, Chief Commercial Officer of AirAsia BIG Loyalty; Miss Yen May So - Loyalty, Rewards & Privileges of Digi; Mr. Jimmy How, Chief Executive Officer of Involve Asia; and Dato’ Eddy Leong, Chief Executive Officer of AirAsia BIG Loyalty at the AirAsia BIG Loyalty eStore opening event held at Pietro Ristorante, Damansara Heights today.

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KUALA LUMPUR (Dec 6): BIG Digital Sdn Bhd, a subsidiary of AirAsia Bhd, has unveiled the eStore — the latest lifestyle offering from AirAsia BIG Loyalty programme — where BIG members can shop online to earn BIG points faster than they fly.

In a statement, AirAsia BIG Loyalty said the eStore allows more than 13 million BIG members in Malaysia, Thailand and Indonesia to shop from over 150 lifestyle and travel brands on one platform —, with rollout on the AirAsia BIG Loyalty mobile app planned for the near future.

Selected available top brands include Uniqlo,, 11street, Digi, Fave and ezbuy.

AirAsia BIG Loyalty chief executive officer Datuk Eddy Leong said the eStore is the newest digital innovation that stays true to its dedication to reward members easier, faster and better.

"A member can spend RM100 on any of their favourite brands on the eStore, to earn 100 BIG points or more,” Leong added. 

To celebrate the launch of the eStore, there will be a special “eStore 12.12 BIG Sale” on Dec 12, where members who shop on the eStore stand a chance to win exclusive vouchers or a grand prize of up to 160,000 BIG points to redeem flights to Seoul, Osaka or Tokyo.

Members can also earn 1,000 BIG points during this sale, which is equivalent to a return trip during the monthly final call sale, by spending RM100.